Insert NFL theme song here. Las Vegas, Nevada is hosting the Super Bowl this year as the Kansas City Chiefs take on the San Francisco 49ers (in a rematch of Super Bowl LIV) this Sunday at 5:30 p.m. CST.

But what some may not realize or think about is all the logistics that goes into the Super Bowl, with lots of help from the supply chain.

Not only that, but imports of avocados and U.S. consumers are predicted to score big for the Super Bowl this year – let’s take a deeper look.

Avocado Imports See Increases

Millions of people will be tuning into the super bowl this year and with that comes delicious dips, appetizers, wings, and more. Avocados – a notable fan favorite ingredient to make the ever popular guac (but especially popular for the Super Bowl) – typically sees an estimated 20 percent of annual sales around the Super Bowl, according to the USDA.

“When it comes to increased sales, avocados are the real Super Bowl champion,” a recent USDA report states.

Typical avocado harvest season starts in January with most imports crossing through McAllen, Texas ports of entry. Additionally, Mexico leads the way with an estimated 81 percent of all avocado’s exports to the United States. Notably, the sales of avocados increases in early February, leading up to the Super Bowl.

All Eyes on the Super Bowl

I don’t know about you, but I plan to watch the Super Bowl this year – and so are a whopping 200.5 million other U.S. adults, as predicted in an NRF survey conducted ahead of the Super Bowl.

According to data from the NRF, total spending in the U.S. on food, drinks, apparel, and other products for the Super Bowl, is a predicted to be a whopping $17.3 billion, which would be up 5 percent from last year. Plus, U.S. consumers are anticipated to spend $86.04 per person on various food/drinks/apparel/decorations/etc. – per NRF data.

Looking Ahead

The supply chain plays an important role in the coordination and transportation of Super Bowl food, equipment (can’t forget about Usher’s halftime show!), the respective teams/coaches/medical staff football gear, and more.

You also can’t forget about the Super Bowl branded merchandise displayed and sold at the venue (Allegiant Stadium). Which needs to designed, manufactured, shipped and be ready in time for the big game.

Every minor and major detail of the logistics of the supply bowl is crucial to having a great turnout. And, without the supply chain and those who make it successful, the Super Bowl would not be as great as it is today!

Should you have any questions regarding this and how it could impact your shipments, please reach out to our team today.

Additionally, we have our weekly market updates that can provide you with relevant freight news, updates, developments across the industry, and more.



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