We are a few short months away from the summer Olympics and Paralympics in Paris, France! With thousands of athletes, officials, and spectators setting foot upon the city, the event’s magnitude raises questions about it’s impact on the global supply chain.

In this blog we discuss the background of the Olympics and Paralympics and how Paris was selected. We also detail how this global event could have an impact on the supply chain.

Background of the Paris Olympics, Paralympics

When Paris submitted their Olympic bid they focused on their cultural significance, logistical readiness, sustainability, and forward-thinking approach.

Paris plans to be one of the greenest Olympics. Some features will include roof installations designed to accommodate birds and insects, approximately 9,000 trees strategically planted around the athletes’ village, alongside the implementation of 1,000 kilometers of cycle lanes, with the majority of venues easily accessible via public transportation, per event organizers.

The summer Olympics will also include four newly added sports: breaking (an Olympic first), skateboarding, sport climbing, and surfing.

Any logistical impact to the supply chain?

The direct impact on ports themselves may be limited, increased demand for goods and services related to these events may lead to changes in shipping patterns and cargo volumes. Ports near the venue, such as Le Havre and Rouen, may see an increase in activity due to the influx of supplies and equipment needed for the games. This could result in some congestion and delays.

However, while the Olympics and Paralympics may not drastically alter the basic operations of French ports, they are likely to experience some level of impact as part of the broader logistical networking supporting the events.

An increase in goods and services and tourism

Paris will undoubtedly see a surge in tourism and commerce during these events. This uptick in demand may have some companies rush to meet the increased orders for products ranging from souvenirs to food supplies. Who doesn’t love sports memorabilia to commemorate an experience?

Retailers expect an increase in consumer spending as excitement builds leading up to the Olympics. Proper inventory management is important in order to meet the expected increase in demand. Furthermore, having the correct stock levels at the right time is crucial for retailers wanting to take advantage of major sporting events, as well as knowing when stock will be the most popular as time goes by. Proper planning and coordination with partners is key to navigating the increase in demand.

Not attending the games? No problem!

Viewing parties and gathering at your local sports bar or pub are becoming even more popular. Increases in sales for electronics, food and drinks are likely as consumers all around the globe will host viewing parties to watch the games with their family or friends.

Looking Ahead

It’s an exciting time of the year and the Paris 2024 Olympics and Paralympics represents a celebration of athletic strength and international unity but could create some logistical challenges for Paris’s supply chain stakeholders.

With the influx of tourists and the demand for goods and services increasing during this time, logistics stakeholders will need to navigate the various logistical landscapes to provide smooth operations. While we don’t expect to see significant backlogs to the supply chain, it is likely that an increase in activity will been seen.

Let us know your thoughts! Are you tuning into the Olympics this year? If so, what event are you most excited for? Are you planning on going to the Olympics? We’d love to hear from you if you are.

Should you have any questions regarding this, please reach out to our team today.

Additionally, we have our weekly market updates that can provide you with relevant freight news, updates, developments across the industry, and more.


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